Hello! My name is Chloé and I am an (almost) 40 year old full time blogger living in London with my husband, three children and our Siamese cat, Sammy. I started this blog at the beginning of 2016 after quitting my job in TV after 17 years. Working full time with three children was a challenge and I felt it was time for a change. I have always loved fashion, so I decided to start an instagram account which would document my daily outfits and before long it evolved into a blog about fashion and lifestyle. I feel very fortunate to say that I love what I do and I hope that you will enjoy reading my blog as much as I enjoy writing it.



I am always happy to hear from brands, but I will only ever feature products that I feel are relevant to me and the readers of my blog. I do receive lots of emails every day, and try to get back to as many as possible, but if you don’t hear from me, please don’t take it personally. It’s probably because I am spinning one too many plates that day!


Please note that my posts contain affiliate links. That means that if you click on a link  and make a purchase, then I may make a small commission from that purchase.

Any sponsored posts will always feature “In collaboration with” or similar below the copy to indicate that the post is a collaboration post for which I have been compensated.

If you have any questions please feel free to contact me on





Chloe Samwell-Smith

Chloe Samwell-Smith

I am a fashion loving mum of three, blogging about my love for clothes, interiors, children's fashion, fitness, beauty and travel. I live in London with my husband, three children (Liv, Milla and Charlie) and our siamese cat called Sammy.

Let’s connect:


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